Week 11- SEO

Ways to be seen $$$ Free – Search PPC- google ads (intent)– Social Media (interests)– Paid Ads– Display Ads – SEO- free but can take a long time– Getting more SM followers SEO means Search Engine Optimization for organic searches. Google wants you to use google, so they can make money. Since they want you

Week 9 & 10- optimizing keywords, ads, and landing pages

Now that everything is set up and running, it’s time to go through and polish everything. Remember that good keywords should: Be relevant Have more than one word (one word is usually too vague) Remember that good ads should: Have a call to action Have keywords in it Relate to landing page Have an attention

Week 8- Analytics and ROI

Analytics Google Analytics is a way to learn important information about how your website is doing, and what your audience does once they’re on your page. Some details you’ll learn will be their bounce rate (the percent of people who only stay on one page^1) and average time they spend on the page. You can

Week 7- Ads and Ad Groups

The difference between an ad and an ad group is a little confusing, but I’ll do my best to explain. An ad group is your basic idea. I know I want to advertise for my chili recipe, so I made an ad group called “The Best Comfort Chili”. I wrote all of the keywords that

Week 6- Ads and Keywords

When starting a new web-business, your website might show up when someone searches for your product. But, it’ll probably be near the bottom of the list, and that list could literally have a million other results before yours. Using Google Ads is a way to get your website on the top of the search results.

Week 5- Legal structure, forms, taxes, fees

First, you’ll need to decide on a legal structure. For a list of legal structures and their definitions, go to this link https://business.idaho.gov/legal-structure/ Sole proprietorship was the best choice for me because I’m doing a blog. Nobody should be needing to sue for anything, and I’m not hiring any employees, so this made the most

Week 4- Designing a website and accepting payments

DESIGN Designing a website from scratch can end up not looking very good. Using a template helps with that, along with looking at successful websites to get ideas. Since I’m making a recipe blog, I went onto thepioneerwoman.com and pinchofyum.com, two extremely successful websites, to get some ideas.  Both websites used less than three colors,

Week 3: Site-builders and Hosts

Site Builder Deciding on a site-builder can be confusing and overwhelming. A good way to organize thoughts is through a decision making chart. For a homework assignment, we were given a chart in excel. We had to decide on three criteria, weigh them by importance, and excel calculated the ranking. Alternatives customer support Cost Template

Week 2- Making money: Adsense, Affiliate Marketing, and Dropshipping

Adsense- Adsense is Google’s way of helping you make money through advertisements on your website. It’s great, easy, and free to use. You don’t get money for having the ads on your website, but rather, you get money for the amount of times people click on the ads. You can also choose what kinds of

Week 1- Starting a business

Business Models vs. Business ideas What do I need to do first: choose a business model or a business idea? There’s no right or wrong answer. You can choose an idea that you’re passionate about and think of all of the business models that could work, or you could choose a business model you like